The creative folks at Jung von Matt ad agency created some spine-tingling interactive advertising for the Action and Suspense Channel in Hamburg, Germany to promote their exclusive horror films.

A bathroom of a nightclub in Hamburg was specially prepared to give clubbers an unexpected scare.  Upon entering the room, the light suddenly goes out and the room is bathed in black light.  A bloody crime scene appears on the floor and walls with a message on the mirror that reads: “See what others don’t see. 13th STREET. The Action and Suspense Channel.”  

 “Experiential advertising at its best.”  – David Smith, Commander, Creative Ops

Read more here. >

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