Archive for November 21st, 2008

Date: November 21st, 2008
Cate: Blog, Food, Health

_TWINKIES GO ON A DIET

Hostess Twinkies are becoming the latest product remade and repackaged into 100-calorie snack packs, a product some analysts say could do well given that more people are packing their own lunches in the slumping economy.

Read more about it here.

"It's no secret people want to have their cake and eat it, too. Long known for its loyal following of sweet toothed stoners and slacking college students, Hostess is making a pitch for the health-conscious and the monetarily-strapped with its new 100-calorie Twinkie packs. Will it be successful? It's unlikely finicky salad eaters will be turning over their leaves in favor of a snack typically associated with an inactive lifestyle, but traditional lunch toters just might put down that bag of chocolate chip cookies for an old favorite. It just better taste like that old favorite when it hits their slimmed down lips." – Mike Randall, Captain, Strategic Ops

Will this help Hostess sell more Twinkies?