_IS TRADIONAL MEDIA ABOUT TO KICK THE BUCKET?

Traditional Media has 5 years left: PWC Analyst
PriceWaterhouseCoopers analyst Marcel Fenez told the World Association of Newspapers readership conference that traditional media has 5 years left until the death clock kicks in.
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Happened to read this right after an interesting take on "free content": http://tinyurl.com/dbnsxf
The death of traditional media is evolution in action and how the transition is executed will determine what is utimately written on the epitaph. So the article title is linkbait at best; all that's left is to hope true journalism makes a comeback.
Evolve or die, indeed.