When you've made your stockholders rich by selling $4 cups of coffee, surely your next move would be of a similar strategy?

Wrong-O, coffee breath.Starbucks is introducing INSTANT Coffee. So, Starbucks is now saying, "Hey! Instead of stopping here in the morning for a $4 cup of coffee, get up 5 minutes earlier and make a 50 cent cup of coffee at home.

"I'll let that sink in while I talk about the ad executions. In my opinion, well-executed and memorable. I can see the conversation between Starbucks and their ad agency – "Hey! We'd like to shoot ourselves in the foot – we need your help aiming!"

In my opinion, I think these funny ads are going to cause people to flock towards the cheap coffee, while store sales drop. I can't believe marketing MBAs with $120,000 degrees are making these decisions.

When your brand is associated as being expensive, yet you have a loyal following, don't screw it up. Introduce a new brand. Make new friends without offending the old ones. Because once you've lost your good name, that's it.

- Dwayne Fry
Commander / Creative Ops