_WALT DISNEY RE-INVENTED THE MOUSE. THE EGG SEEMED LIKE A LOGICAL NEXT STEP._
For the last 40 years, Famous brander Al Ries has been pounding the idea that line extensions are a bad idea. Tell him you use Arm & Hammer toothpaste, and he'll give you a dirty look hot enough to ignite your Ralph Lauren Polo curtains.
And we believe him. We've seen lots of crashes from poorly-executed line extensions. (And please don't take away the cases and cases of Pepsi Max we got on sale at Costco). But Disney making eggs? Poor old Walt is probably turning in his liquid-nitrogen-filled cryonic chamber.
Then again, we kind of like the mouse-shaped eggs sunny-side up. It'll go great with our Acura orange juice.
- Mike Randall
Captain: Strategic Ops